As Ex-Secretary of an angling organisation, all I can say, is that publicity will lead to guests, especially night fishing your waters and the possibility of them taking fish to stock their own local lakes or ponds. If its on the river, they will also use boats, including fyke nets. (The EA cannot police everyone for Section 30 consents especially if nobody admits to stocking them)
On one occasion, we even had guests driving over fields to get where they thought the swim was only to flatten aluminum irrigation pipes used by the farmer, half a bag of rubbish, and nearly the loss of leased waters.
Unfortunately, there is and always has been,a number of so-called anglers who take great pride in thinking they have beat the system.
Publicity relating to relatively unfished waters, with easy access, and no locals houses to oversee, or even less an unbailiffed water will lead to "guesting". Additionally a chain and a gate deters no-one who is intent to fish - they after approach from an adjoining water if intent.
So overall, I say the pleasure and release safely of the fish is all that is required, the odd photogarph to remind you when you old and senile, otherwise if you value good fishing - keep it to yourself, your mates and the club you belong
(Based on experience that photograph location brings)