Not of William the Bard, but of the tackle company. I began my angling journey back in 1982, aged 17 and my first rod and my small cantilever tackle box were from Shakespeare. I remember going to my local tackle shop in Totton nr Southampton and picking up the 1982 Shakespeare catalogue. The one with the pike on the front cover. I ordered my rod, a Sigma 12ft match rod from Bennett's who advertised it in the Angling Times, and bought the cantilever box from the tackle shop. I saw a page from the catalogue that I recognised in a recent post on seatboxes by Simon R, and it got me thinking about the old days and so I looked on EBay and managed to find the 1981 and 82 catalogues being sold together. So I bought them.
It has been like being transported back in time reading them. Seeing my first rods, the Sigma match and the Alpha Carp 10ft. And reading about the President Super Match rod, which I upgraded to after a couple of years. Reading about the newly formed Shakespeare Superteam match squad, led by Clive Smith and featuring Ken Giles among others, as the first pro match angling team. And remembering all of the pages of the catalogue, including the clothing line, featuring the T-shirt with the classic double entendre "Happiness Is A Rod In Your Hand", being modelled by a very attractive young lady. It really has been a trip down memory lane. There was always something very satisfying about sitting down with a catalogue. Much more enjoyable than scrolling through websites. Shakespeare were probably the biggest tackle company back then, closely followed by Daiwa and Abu. Since then, they seemed to lose ground to Daiwa and become a budget manufacturer. But back in the day, they were producing some of the best tackle on the market. I have always had a soft spot for Shakespeare. I still own and cherish my President Super Match rod.