Last ever anglers mail

stephenk

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Treated myself to this - more nostalgia than anything else.

£3.50 - but there wont be another...

Looks a good read - Looking back over the last 56 years and some good articles- Frank Barlow, Dave Coster etc...

Anybody else get it ?
 

Neskin

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I went to tesco on my lunch break to pick one up and theyve completely reduced their selection of papers/magazines so couldnt get one!

Will pop into the shop on the way home.
 

minkyandbear

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Yes I have mine. A quick flick through only so far but looking forward reading it later.
 

Jonathan Sutcliffe-Bland

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I wrote a piece for it but sent it to the wrong email address last Monday. Sent it to the right one last Tuesday and Tim emailed back that I'm too late 😢
 

HALTON DANGLER

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very proud to have been in it twice for roach and pike and even managed to get the sneak the maggot drowners hoody in there :) good times, sad to see it go but never moved with the times and we are not talking months behind many written amatuer blogs made this transition and jump years ago seeing that you had to push yourself out of comfort zone and move with times.

even on my small bit of world the video element has double the views the written vlog had ion 7 years in just over 3.

i remember speaking to one of the free lance editors on my idea how anglers mail could change and reduce over heads by moving to youtube subs or a patreon subs, kept a number of names in each field and then allowed amaatuer content creators to produce content on their channel. anglers mail would get add revenue and the small channels would get the exposure of their channel. this must been mentioned internally that change was needed as havnt a few editors gone solo now with their own video based media channels
 
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Silverfisher

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Just downloading it on readly now, sad to see it go for sure. Another victim of the pandemic.
 

MarkW

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Just downloading it on readly now, sad to see it go for sure. Another victim of the pandemic.
Their figures were 10% of what they were 40 years ago and that was before the pandemic. Advertisers bailed out years ago on printed publications.
 

Silverfisher

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Their figures were 10% of what they were 40 years ago and that was before the pandemic. Advertisers bailed out years ago on printed publications.
Final nail in the coffin though no doubt. I’m partly blame as haven’t bought one in years (apart for on flights) as I use readly these days.
 

Dropon

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Think Syd was in Angling plus. Syd did the commentary at Evesham when Dick Derrington was running it.When John Smiths stopped sponsoring the event DHP got involved and that was the end of Syds involvement. Should add that Syd did a brilliant job keeping the crowds amused, not so sure the anglers enjoyed it.
 

Markywhizz

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Got mine this morning. Used to get it most weeks. I don’t really consider there are any fishing rags worth reading now. AM was the best. The monthlies just recycle the same stuff month after month and write fawning reviews over the latest tackle.
 

G0zzer2

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The pandemic is not the reason Anglers Mail had folded - the main reasons are:
a) There are fewer anglers than there used to be
b) Anglers tend to specialise in certain aspects of the sport and no longer require a general overview of fishing
c) Younger anglers coming into the sport will, naturally, turn to videos, as an easy and pleasurable way of learning
d) many of those videos are free

As far back as 1984 the staff on Angling Times (of which I was one) were told that sales of Angling Times would decrease as magazines covering the specialist sides of angling were published. They included, of course , game fishing titles, sea fishing titles, and mags specialising in specimen carp fishing. I imagine that Angling Times will fold in the not-too-distant future.

As for those magazines losing sales, there's also the very important consideration that good, experienced anglers don't need regular magazines because, as has been stated thousands of times, they tend to cover the same ground. The reason so many tutorials are repeated is that they work! Unfortunately out of a hundred anglers who read about a particular method, I doubt whether more than three actually try and do it properly.

Anglers want to DO it, not sit at home and read about it. That's human nature.
 

Dave

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The main reasons why I used to buy it was for the match results as it gave you an idea how a fishery was doing, however once the submissions waned as the internet took over, the results became less and less and as always were nearly a week out of date.
The other reason was for something to flick through on holiday or likewise, to kill time if I'm honest.
 

warrington63

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I will buy it when go to Tescos today,
I was in it in the early 90's with a large catch of bream from the the Bridgewater Canal at Lymm. Unfortunately the copy got lost during a couple of house moves .
The past couple of years I used to get both the AM and AT but now I would buy one and read the other at the supermarket or WH Smiths..
 

Simon R

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I bought it yesterday and I'm about half-way through it
It actually reminded me of what the angling press used to produce - lots of content to actually read - although the Mail has been streets ahead of the AT in that regard for quite some time now.

Apparently anglers today just want lots of pictures and precious little content - at least that's what I gather looking at AT and especially Match Fishing magazine which, other than the excellent Billy Makin, I'll not miss when my subscription comes to an end in a couple of months. The product placement and thinly veiled adverts have increased to a ridiculous level. Lee Kerry given eight pages over the last two issues to tell us all about hooks - Preston hooks that is and nowt else - presumably Kamasan / Drennan / Guru / Tubertini don't advertise enough for their ranges to be included.

Surely if any magazine is losing readership they should contact them and find out what they want to see - they've already got the names and addresses of all the subscribers.
If you produce something that nobody wants to read can you really be surprised when the publisher pulls the plug?

Simon
 

nutmeg

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This final edition, is what they should have been doing for years, some actual content, small sized print, without the need for pointless oversized pictures and headline banners. I stopped buying the Mail when Frank Barlow sadly passed away, his page was usually the only thing worth reading without fail.
This edition reminded me somewhat of the also now demised Angling Star..
 

fishcatcher4

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This final edition, is what they should have been doing for years, some actual content, small sized print, without the need for pointless oversized pictures and headline banners. I stopped buying the Mail when Frank Barlow sadly passed away, his page was usually the only thing worth reading without fail.
This edition reminded me somewhat of the also now demised Angling Star..


The angling star was a really good read.
 
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