Is the rod glass or carbon. Looking at the pic I get the impression that it may have been rebuilt and for some reason the transfers above the existing ones removed. I'm suprised that no makers name exists.
Hatton's Fishing Tackle shop in St Owen's Street, Hereford were the only representatives of the fishing tackle trade in the Guild of Master Craftsmen. The first mention of Hatton's of Hereford in fishing circles is at 1883's Fisheries Exhibition in London where the Hatton Brothers, already sports retailers in St Peter's Street, had a stall.
Just after the turn of the 20th century, Herbert Hatton took over the fishing side of the business and expanded into separate premises in St Owen's Street. When Herbert died in 1955, his son John Hatton took over. Norman Owen took over in 1974, followed by John Waters, who ran the shop until 1985. Then Hatton's flourished throughout the 80s and 90s under the dedicated ownership of Peter Stallard, who described taking on the famous store as a challenge. He ran it until it closed it's doors for good.
During the 1960s the shop would build and repair more than 3,000 rods every year so it looks like yours was one of them.