Going back to 2007 when I joined Shakespeare they bought out the new red Mach 3 XT range of reels. These lasted me years, 8 bearings 3 spare spools and I abused the hell out of them. The line clip wasn't brilliant and the line lay wasn't perfect but they stood up to a lot of abuse. Price about £45. I took John Walker on the Wye and when he had a go of my rod he commented that the reel felt almost as good as his TDM/R which at the time was around £100.
The Stradics which I used prior to getting the Mach 3's cost about the same price and these and the TDM or R, (I can't remember which one it was), were regarded as the best reels on the market at the time.
Roll on 14 years with a 2.8% P/A rise in inflation and I have to ask how did we get to where we are now with reel prices, with what seems to be almost a 200% price increase for the equivalent Daiwa reel. I have two TDM 3012 QDA's unused as I prefer my Cadence CS10's, I think they'll be going on ebay as soon as there's another offer on the CS10's.