It was always on the cards after the luggage and rods came out, natural progression really, guru know the market very well and know that ppl will pay top dollar for there products, but as was stated will be interesting to see if it's just a diawa of some sort re badged, ?
Some of their terminal gear is the best available. Similar in price to the other brands as well. I particularly like their hooks and lines. Been using the punch kit and catapults for a while as well, very impressed
Another plus is their clothing, they are the only ones who make gear small enough for my lad.
They do seem to know what the commercial angler wants.