FOX sold.


Staff member
Site Supporter
Sep 18, 2001
Tackle & Guns

Fox sale confirmed
Fox International has announced that it is teaming up with Lew’s in the USA, with both businesses backed by a new long-term investor, BDT Capital partners.
The current FOX Management will continue to lead and drive the European business, led by CEO Paul Reeves. Fox is committed to its strategy of innovation, heavyweight marketing and outstanding customer service and looks forwards to continuing the successful relationships with customers, suppliers and partners.
Lew’s (including Strike King) is a very successful fishing tackle business in North America, driven by outstanding innovation, product quality, marketing and best in class customer service. It has excellent technologies and brand strength, especially in reels and in hard and soft lures. As such it is an excellent complement to the Fox product portfolio. Lew’s also has very little business in Europe which Fox views as a significant opportunity for both itself and its customers. Importantly there is also an excellent cultural fit with Fox as both companies share a deep knowledge of fishing and an understanding of the needs of the passionate angler.
Paul Reeves commented: “We are delighted to be joining together with Lew’s which is a highly complementary partner. We are also equally committed to continuing the extraordinary organic growth of Fox, while exploring acquisitions and partnerships with other high-quality businesses."
The transaction is expected to complete in several weeks and is subject to customary legal conditions. T&G understands that the value of the transaction is around £150m.


Ken the Pacman

Regular member
Site Supporter
Aug 24, 2015
No the bike firm is nothing to do with the fishing firm, the fishing firm has been up for sale for some months by the finance company that bought it from Cliff Fox a few years ago.
Now we have all the busy UK firms in American ownership, Fox as above Pi/korum/avid and Browning owned by Zebco plus Pure fishing group which was American owned and has new American owners only leaves Drennan/Kamasan, Korda and Tricast as English firms of any size and the Japanese owned Daiwa. Not sure who owns Svendsen/Ron Thompson these days it was a bank from scandinavia somewhere last I heard and Maver owned by the Italian parent company. Leeda also have some brands but are mostly the only wholesaler left.
Makes you wonder if they will try and follow the American style of favouring chains of superstores price wise or keep a more level playing field in the future.