Angling Trust and Shakespeare announce major partnership

Angling Trust

RSS Feed
Sep 5, 2020
The Angling Trust is delighted to announce that world famous tackle brand Shakespeare has become the exclusive fishing tackle sponsor of our Get Fishing programme of events.

The agreement will see Shakespeare working with our Get Fishing team to help promote angling to encourage more people to take up fishing or go fishing more often.

Shakespeare has been providing quality, affordable fishing tackle for over 120 years with one simple objective: To make fishing easy and enjoyable.

That makes Shakespeare the perfect partner for our Get Fishing campaign which runs hundreds of events throughout the year for all ages and abilities – for anyone who wants to start fishing, get back into angling or find out where to go fishing and what tackle to use.

The Angling Trust will also be working with Shakespeare on tackle offers for beginners as well as a new Get Fishing initiative to encourage children to take up fishing.


Jamie Cook, Angling Trust CEO, said:

“I’m delighted to welcome Shakespeare as exclusive fishing tackle sponsor of our Get Fishing campaign and look forward to working with them to increase participation in our wonderful sport. The Shakespeare brand has been a stalwart in helping new anglers into fishing – I still have my original blue seatbox and so I am delighted to be partnering with an organisation who share our passion and commitment to getting more people fishing more often.

Our Get Fishing campaign has been hugely successful, and each year introduces over 30,000 people to angling. It focuses on families and is truly inclusive, removing barriers to entry and allowing all within society to experience our wonderful pastime. Working with Shakespeare and our other valued partners, we aim to introduce fishing to many more people and promote the benefits that angling brings to our physical health and mental wellbeing. By working together our sport has a bright and exciting future.

This is the start of an innovative, long term strategy and I want to thank Shakespeare for their commitment to the Get Fishing programme.”


Dave McCartney, Senior Marketing Manager EMEA – Shakespeare, said:

“Shakespeare is a brand that is passionate about growing participation in our sport. For many, Shakespeare products are the first equipment they will use when embarking on their fishing journey. When the opportunity arose to support this initiative, we didn’t think twice.

“This is the start of a long relationship with the Angling Trust and we believe with the strategy we have in place going forward that we will make a genuine difference to participation in our sport together.”


Clive Copeland, Angling Trust Head of Participation, said:

“Our Get Fishing campaign is all about getting more people fishing more often. It is funded by the Environment Agency from fishing licence income as part of the National Angling Strategic Services contract and delivered with the support of a huge volunteer network.

“Each year Get Fishing grows in popularity, and I am incredibly excited at the opportunity to work alongside an iconic brand like Shakespeare to enhance and further develop the campaign to introduce even more people from all demographics, ages and abilities to our brilliant sport.”


Regular member
Site Supporter
Mar 26, 2009
The way I see it is that this shouldn’t be exclusive to any tackle manufacturer. Every manufacturer should be involved!!!
Still, it’s good to see something being done👍
And😉 We have to change parents attitude so it isn’t down to the grandparents to take the youngsters fishing. It would be interesting to know how many are like me and looking at taking the grandkids out because the parents have no interest in the sport. Or is this just a symptom of the South East?
Last edited:

mike fox

'Just Me and the Fish'
Site Supporter
Apr 5, 2011
It makes me think they are nothing but trophies to admire on the mantle piece of the AT office. Shakespeare now sit alongside Daiwa, Korda, Guru, Embryo and Fox as "major partnerships". Is anything actually being done by all these partnerships to help and protect angling?


Staff member
Site Supporter
Sep 18, 2001
Lets be honest, it represents cheap advertising for the "Major Partners" It certainly doesn't appear to be providing anything close to a major revenue stream for the Angling Trust to invest in these projects.

I find it quite sad that the World Championships are taking place this weekend. As yet I've seen little mention of this by the trust. :(
The England Team are there apparently self funded again apart from a small bait sponsorship from Sensas.
There is something very wrong when a Team of England's stature cannot attract a Title Sponsor from the British Angling Trade. :mad:


Aitch, Cantankerous old gimmer with "Views"
Site Supporter
Nov 30, 2015
The trade in general should be doing more... rather than reaping profits from us as a captive market, they should be encouraging youngsters to take the place of an aging customer base to ensure their own longevity and continuance