Angling Trust and Fox International announce major partnership

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Leading tackle manufacturer to support organisation’s work to protect fishing and grow sport


The Angling Trust is delighted to announce a new Trade Associate partnership with Fox International Group Limited, one of the leading tackle manufacturers in Europe.

As part of the agreement, Fox International will play an active role in supporting the vital work of the Trust including campaigns to protect waterways for the benefit of fish and fishing and growing our sport by encouraging more people to take up fishing or fish more often.

Fox International have come a long way since its first product was made by its founder Cliff Fox more than 50 years ago – a metal ruler showing size limits of certain species of fish caught in UK matches at a time when anglers had to fish to a set of size limit rules. It sold well and encouraged Cliff to expand into other products from his small, rented workshop in Hainault, Essex.

Since then, the company has gone from strength to strength and now sells in excess of 3,000 products in over 30 countries, including the USA, Japan and Russia, with the Fox, Matrix, Specialist, Predator, Fox Rage, Salmo, Strike King and Lews brands covering disciplines such as carp, match, coarse, predator and modern lure fishing.

Jamie Cook, CEO of the Angling Trust, said:

“Anglers up and down the country know Fox International from their vast range of quality tackle and I am delighted they have agreed to support the Angling Trust as a Trade Associate.

“It’s important for the Angling Trust to form strong links with all areas of angling and Fox International’s wealth of experience and knowledge, built up from over 50 years in the tackle industry, can only benefit our work and help to protect and grow angling.

“Fox International are keen to support projects that help introduce the joys of angling to future generations and help protect our environment so that fish stocks can thrive in our waters and I am looking forward to working with them for years to come.”

Lewis Porter, Group Marketing Manager of Fox International, said:

“We have been sceptical of the Angling Trust in the past but since Jamie Cook became the CEO we have started to see all of the good work that the Angling Trust and its staff are doing. During the past 12 months of the Coronavirus pandemic, the way that the Angling Trust under Jamie’s stewardship has represented the pastime of angling, the anglers themselves and the businesses that rely on angling, has really brought home to us the important role they play and the importance of having a strong voice in the future.

“What has also become clear is that their membership is way too small, given that over one million rod licences are sold each year. We need all anglers in the UK to pull together and support the Trust because they are our voice with national Government and really are stronger and more powerful the more members they have. If you are an angler that wants to ensure you can enjoy your hobby for many more years to come, please join the Trust today because your membership fee really can make a huge difference.

“We are delighted to have become a Trade Associate with the Angling Trust and look forward to working alongside the Angling Trust and many other tackle and bait manufacturers in the industry for many years to come to help improve a wide variety of aspects within angling.”

Find out more about Fox International

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